Atomic14 Post-production studio blending CGI + AI + Photography + Retouching + Animation

Creative VFX team.Big-brand trust.AI + CGI toolbag.Finished by hand.

The world's biggest brands, including leaders in pharma and healthcare, trust us to bring their product campaigns to life. We ride the cutting edge of technology and fuse it with the vision of our award-winning artists.

Trusted by BIG brands:
01 / Awards

Award‑winning team of artists.

  • Gold Lion
  • 2 × Silver Lion
  • Silver Pencil
  • 4 Gold · 3 Silver
  • Bronze
  • 200 Best Digital Artists
02 / Latest work  New in the studio

Fresh off the press.

Our newest projects, straight from delivery. Drag to browse.

See the full folio →
03 / ClientsSelected brands

The brands behind the images.

From Rolls-Royce and Patek Philippe to Pfizer and Abbott, we make the pictures that big brands put their names on.

✳ Pharma & healthcareUS + UK
✳ BrandsLuxury · Auto · Food · Tech
✳ Our artists have collaborated withWorld-class photographers
01 · Brands
c.100

Global brands we've made images for, from luxury to pharma.

02 · Experience
50+yrs

Combined industry experience, with an expandable team scaled to your project.

03 · Reach
UK&US

Working with agencies across the UK and USA.

04 / ShowcaseShowreels · signature projects

The showreels.

Now showingHighlights Signature work
Hand-picked

Signature projects.

See the full folio →Talk to us about a project
05 / The folioEvery project, filterable
CGI+A.i+Retouching+Animation

Decades of creating the creative.

06 / Atomic HealthFor pharma & healthcare agencies
✳ Trusted by the world's largest pharma companiesBranded · Unbranded · HCP · DTC

Pharma campaigns & creative appeal.

Healthcare agencies keep coming back to us for powerful, flexible, high-resolution work that keeps its creative spark. Our award-winning personal pieces double as a test bed for new tech and image-making techniques, and everything we learn flows straight into our pharma work, lifting every layout to its full potential.

A selection of our healthcare folio below

What we deliver

Five ways we make pharma shine.

01

Creativity survives

We inject creative composition, lighting and real visual appeal that still makes it through legal to approval. A potentially dry subject gets lifted into an image that pulls the viewer in, where our expertise in light and colour shines through.

02

MOA & disease states

Cells, organs and pathways, rendered accurately and beautifully, or portrayed through the abstract. Whatever is right for your campaign.

03

Super high-resolution & generous bleed canvas

Print-ready resolution on an extended canvas, with bleed built in for every demanding layout crop and adapt across formats and markets.

04

Stills to motion

One CGI build delivers the KV, the cinemagraph and the animation, with social cutdowns ready to post in every format, from 9:16 stories to 1:1 and 4:5 feeds.

05

Market & demographic version adapts

A Japanese version of the US visual, and every market in between. We work alongside the photographer to streamline talent swaps on the shoot, or create new demographic versions afterwards with the latest CGI and AI techniques.

Legal review · MLR

Legal review, without the compromise.

Medical · Legal · Regulatory

Navigating your campaign through legal review, visual flair intact.

Pharma imagery has to survive MLR review. We've steered campaigns through it for years and know the common pitfalls that stall approval, so we design around them from the first frame. When feedback lands, the way we build lets us update visuals fluidly and fast, without losing the idea. The result is an image legal can sign off and people still stop to look at.

  1. 01

    Pitfalls avoided early

    We know the visual metaphors and details that tend to trip review, and steer clear of them before a single comment comes back.

  2. 02

    Anatomical accuracy

    Anatomy, mechanism of action and product details checked against references before review, not after.

  3. 03

    Getting the right tone

    We've done this enough to know that striking the right amount of hopefulness, or the right amount of danger, is the difference between an image sailing through review or not. We have the experience to create striking imagery without overpromising.

  4. 04

    Fast, fluid revisions

    Our CGI and AI builds flex with feedback, so rounds turn around quickly: soften a metaphor, correct a cell, swap a pose, keep the look.

  5. 05

    Clear, traceable rounds

    Tidy versioning so agencies always know exactly what reviewers signed off.

Our co-founders bring 50+ years of combined, industry-leading experience, with an expanding team of experts.

See our healthcare folio →Talk to us about a brief
07 / StudioUK · USA

Photographer's eye. VFX house engine.

A senior team of CGI artists, AI specialists and retouchers. Our artists have collaborated with the photographers and agencies we admire, and we treat every frame like a print.

CGI+A.i+Retouching+Animation
The founders

Two founding artists. Eighteen years side by side.

Before Atomic14, Clive and James spent nearly two decades making images together at two of London's best-known post houses, Smoke & Mirrors and Curious Productions. Atomic14 is what they built next: a studio where the people you brief are the people who make the work.

Clive Biley, co-founder of Atomic14
Co-founder · Creative Director & Artist

Clive Biley

“I'm an artist, so I like creating. I like to lead the process and be trusted to do what's right.”

Clive started out as a runner at an illustration studio, moonlighting as a street artist with a sketchbook. When the company was bought by a design-tech firm he saw CGI up close, and he was one of the first in advertising to realise what 3D could do for a still image. He went on to co-found the boutique studio Nucleus, grow it from 3 to 40 people working with photographers like Nick Knight and Nadav Kander, and help build Smoke & Mirrors and Curious Productions.

Known for
Surreal, hyper-real worlds and characters
Honours
Cannes Silver Lions · D&AD Silver Pencil · AOP Gold
Off the clock
Solving tomorrow's brief on the daily dog walk
James Gardner, co-founder of Atomic14
Co-founder · Creative Director & Artist

James Gardner

“I love building the complex systems that make impossible briefs come to life.”

James taught himself 3D at 12 and landed his first paid job at 14, creating CGI bubbles shaped like apples for a multinational Bulmers Cider campaign. He spent nearly ten years at Smoke & Mirrors and eight as lead CGI artist at Curious Productions. Today he's a Houdini specialist who writes his own tools, from 17,000-pixel print renders to full animation, and leads Atomic14's AI pipeline.

Known for
Digital worlds, creatures, products and FX simulation
Honours
Cannes Gold Lion · Creative Circle
Toolbag
Houdini, Redshift, Nuke and custom AI pipelines
Our story so far
  1. NucleusClive co-founds a boutique studio and grows it from 3 to 40
  2. Age 14James lands his first paid CGI job
  3. Smoke & MirrorsNearly a decade on the same briefs
  4. Curious ProductionsClive leads, James heads up CGI
  5. Atomic14Founder-led, CGI + AI, finished by hand
07 / Studio · What we doCGI → AI → Retouch

VFX for the AI age.

Clients ask for AI. We already use it on most jobs, driven by CGI so it's controllable, finished by retouchers so it's flawless. The speed of AI with the precision and control you're used to, delivered at super high resolution.

A.i driven by CGISpeed & Control
Finished by retouchersFlawless.
Atomic14 toolsetFlexible changes & delivered in Super Res
The resultNo AI roulette.

Most AI work is a roll of the dice: type a prompt, hope for the best, and try again. We take the randomness out. Because CGI drives nearly every generation, the camera, product, lighting and composition are locked before AI touches a pixel, so results are consistent, repeatable and exactly on brief.

Workflow example · Headphones

Our workflow, in action.

One product, start to finish: real reference, CGI control, AI speed and a retoucher's finish, ending in film.

Candid shot of the real headphones in hand01 · Real product

It starts with the real thing

We use our tools to capture the form, materials and detail of the real thing, whether it's a beauty product, a car or anything else.

Grey CGI render of the headphones setting the camera angle02 · CGI base

CGI drives it

We lock camera, light and composition in 3D. AI results driven by the CGI are predictable, and with decades of experience composing great ads and telling stories, we craft powerful, appealing images.

Final retouched headphones render at the CGI angle03 · AI render

AI rendered & hand finished

Senior retouchers take it to print standard: product truth, skin, detail and the last 10% that AI misses.

04 · The result

Let's make it move!

We cut a CGI previz edit first, then drive the AI film to match it shot for shot: same camera moves, same timing, same product. That's the control we need to deliver motion on brief.

The Atomic difference.

That's why agencies come to us: to use our timing, composition, lighting and taste, and apply those classical skills to the new AI VFX workflow.

Our method

CGI-driven AI = super powers.

Because CGI drives the AI, the control agencies and clients are used to, and pay for, stays part of the service: signed-off angles, the exact product, approved lighting. AI then pushes the quality of the end result even higher.

  • Control staysCamera, product and lighting are locked and signed off in CGI, just like a traditional production.
  • Amends, not re-rollsChange the angle, the light or the colour and keep everything else exactly as approved.
  • Quality goes upAI adds realism, texture and mood on top of the CGI, lifting the finish beyond what either does alone.
Our motion

Directed motion, not random.

Our animators have real taste, and it shows in every frame. We don't rely on random AI camera moves: our CGI animation sets the pacing, shot lengths and edit style, then AI brings it to life. The best of both worlds.

  • Pacing we chooseEvery camera move is keyframed by an animator and timed to the edit.
  • Shot length, to the frameCuts land exactly where the edit needs them, not where the AI happens to stop.
  • Edit style, on briefThe previz edit is signed off first, so the finished film matches the plan.
Our edge

Super high-res AI, no compromise.

Most AI imagery falls apart when it's blown up. Ours doesn't. We deliver print-resolution AI files that sit seamlessly alongside photographic plates and full CGI, with the same detail, clean edges and texture right down to 100% zoom.

  • Print & OOH readyResolution for press, posters and billboards, not just screens.
  • Holds up at 100%No mushy detail, smeared textures or AI artefacts when the art director zooms in.
  • Matches the platesAI elements blend invisibly with photography and CGI in the same comp.
Service

AI product imagery

From phone snaps or CAD to campaign packshots.

 Service

AI upscaling

Print-resolution AI files that hold up at 100% zoom.

 Service

AI video & motion

Product films and cinemagraphs, from CGI, AI or your shoot footage.

 Service

Relighting & recasting

New light, new market, same approved shot.

 Service

CGI & worlds

The full 3D craft we've honed over decades.

 Service

Retouching

High-end finishing for photographers and agencies.
08 / Contact

Let's make something!

Let's talk. Have a chat with one of our founders about your project.

Email the studio [email protected] Start a project →

US representation · Brite Productions, New York · [email protected]